Google and the Mission to Map Meaning and Make Money

by Bart Milner

This book covers the unfolding story of how Larry Page and Sergey Brin, Google's founders, discovered a new way to index the internet's network of networks. Together with a brilliant team, initially recruited from Stanford University, they developed search methods so powerful that they created a free, public and universal library out of a random collection of documents. They financed it with another of their innovations, contextual advertising, and the enterprise is now growing rapidly and worth over $40 billion, despite Wall Street's best efforts to denigrate its business model and the founders' determination to keep integrity, rather than profit, at its heart.

Price: £9.95
Date published: January 2005    ISBN: 1 84327 999 1

A Note on the Author
Bart Milner is a London-based consultant and developer who uses Google constantly and cannot forget how frustrating the Internet was before Brin and Page created a free, universal library with their brilliant technical insight. He relishes a challenge since he codes a great deal in Javascript because he says it is "possibly the worst computer language ever invented".